Under my direction, Aurora University's in-house creative team brought the institution's communication and marketing into the twenty-first century through the launch of a new logo and identity with contemporary typography, color palettes, and photography. In the first three years after introducing the new identity, undergraduate enrollment increased by 28.4%. Five years in, we welcomed the largest incoming undergraduate class to date — 800 freshman students. In addition to growing enrollment numbers, Aurora University saw a rise in the student profile, including students with higher academic scores, more out-of-state applicants, and sought-after athletes.

Client: Office of Admission, Aurora University
Deliverables: Print, Web, Email, Video, Environment
Role: Concept Development, Creative Direction, Design Management, Project Management, Vendor Management